Millions of households across Europe and the U.S. have at least one pet dog or a cat. The commercial pet food industry has expanded its reach across the globe. It offersvarioustypes of pet foods.Thus,packaging of pet food has become increasingly important for companies looking to capture brand loyalty and market share. Innovative packaging trends such as single-serve, easy open, easy carry, and zipper tops offer convenience in the pet food packaging market.
The pet food packaging market is driven by an increasein pet adoption across the globe. Additionally, rise in spending on pet food products is expected to augment the demand for pet packaging during the forecast period. However, changes in governmental regulations are anticipated to hamper demand for pet food packaging in the near future. Nonetheless, innovations in pet food packaging are estimated to open new avenues for the market in the next few years.
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New governmental regulations, arising from the Food Safety Modernization Act (FSMA),are projected to significantly affect the pet food industry in the U.S. in the near future. Manufacturers of pet food are in the midst of evaluating and adjusting their processes and equipment to meet the new guidelines. Companies operating in the pet food market anticipate tighter scrutiny under the FSMA; these companies would have to adhere to the same standards as those adopted for human food. These parameters are likely to have a major impact on the pet food packaging market in the next few years.
Pet food packa
ging requires high barrier packaging that can protect the food from oxygen and moisture and resist grease, odor, and tearing. Majority of the pet food is primarily packaged in metal cans, multiwall bags, and pouches. Pouches are the most popular form of pet food packaging. Plastic/laminates and paper are the raw materials used in the manufacture of packaging products. Steel and aluminum are also used in the manufacture of packaging products. Usage of plastic and laminates is increasing at a double digit rate, while that of metals, especially steel, is declining. Usage of paper-based packaging with natural finish is rising due to the emergence of natural and organic pet food. Healthier and specially formulated pet food is often sold in smaller-sized, resealable pouches with greater display capabilities.
ging requires high barrier packaging that can protect the food from oxygen and moisture and resist grease, odor, and tearing. Majority of the pet food is primarily packaged in metal cans, multiwall bags, and pouches. Pouches are the most popular form of pet food packaging. Plastic/laminates and paper are the raw materials used in the manufacture of packaging products. Steel and aluminum are also used in the manufacture of packaging products. Usage of plastic and laminates is increasing at a double digit rate, while that of metals, especially steel, is declining. Usage of paper-based packaging with natural finish is rising due to the emergence of natural and organic pet food. Healthier and specially formulated pet food is often sold in smaller-sized, resealable pouches with greater display capabilities.
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Plastics are widely used in pet food packaging, as these offer high barrier properties and are cost-effective and durable. However, demand for biodegradable packaging materials is increasing owing to rising awareness about environmental conservation. This is expected to boost the demand for cellulose over the next six years. Furthermore, cellulose has been superseding other packaging materials, as it is highly durable and offers high aesthetic value and protection from external environmental factors such as sunlight. These factors are likely to contribute significantly to the rising demand for cellulose. This, in turn, is estimated to drive the demand for pet food packaging.
Global manufacturers dominate the pet food market in the U.S. Demand for pet food was the highest in North America in 2013. This trend is projected to continue during the forecast period due to rapid economic development in the region. Demand for pet food packaging is expected to increase significantly in the Rest of the World owing to economic development in countries such as Brazil.
Some of the major players operating in the pet food packaging market include Amcor Limited, Constantia Flexibles, Huhtamäki OYJ, Ampac Holdings Inc., Bemis Company., Inc., and Mondi plc.
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