Margarine is used as a substitute of butter, but the taste and properties varies a lot. Butter consists of water, proteins and butterfat whereas margarine is made up of refined vegetables oil, at times animal fat. Butter and margarine are used for baking and cooking or as spreads in a variety of dishes to improve its taste.
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Higher consumption of margarine in developing countries is the key driver driving the market for global butter and margarine market. In addition, growing food service industry and lot of product innovation are the other factors responsible for the growth in demand of butter and margarine market. Apart from this, changing consumer habits is also contributing to the increasing demand for butter and margarine market globally. There is increase in demand for butter and margarine market due to shift in consumer preference from processed food to natural food. Moreover,
increasing home baking trends drives the demand for butter and margarine market.
increasing home baking trends drives the demand for butter and margarine market.
Increasing number of cases of obesity and rising health concern are the major factors restraining the demand for butter and margarine globally. There is decrease in the consumption of butter and margarine in developed region due to heath awareness program and increasing obesity. In addition, government regulation in different region for butter and margarine is also expected to restrain the demand for the global butter and margarine market.
Global butter and margarine market by usage is segmented into two categories based on consumption including non-spreadable and spreadable. By product type the butter and margarine market is segmented into whipped and cream butter, uncultured butter, cultured butter, liquid margarines, butter margarines and others margarine. Demand for margarine is less in comparison to butter as margarine consists of additives.
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The global butter and margarine market is expected to see robust growth in the forecast period. Leading industries such as BakeMark UK introduced baking fats that are used in pastries and cakes. Baking fat includes of butter and margarine. Some margarine companies supported their products by highlighting that their goods lack trans fat. North America held the largest market share in terms of revenue. Increasing consumption of butter and margarine due to number of innovative products in the market is expected to drive the butter and margarine market of North America over the forecast period Asia Pacific is anticipated to register the highest growth over the forecast period. Increasing consumption of margarine in developing countries is expected to drive the butter and margarine market of Asia Pacific over the forecast period. In Asia Pacific, China holds the leading position followed by India. Decreasing price between butter and margarine in China and India is expected to drive the market for butter and margarine during the forecast period.
The global butter and margarine market is fragmented with huge number of small companies dominating the market. However, there is a presence of some large corporations. Some of the key players operating in the butter and margarine market are Farmers Cooperative Creamery, Arla Foods, Kraft Foods, OJSC Creative Group, AMUL India, Deam Foods Company and Friesland Campina.
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